'WOW – this is the business of capitalist money-making at its best.

Beyoncé’s audience is the world, and that world of business and money-making has no color.

Concurrently, the scantily clothed dancing image of athlete Serena Williams also evokes sportswear. (Speaking of commodification, in the real-life frame Beyoncé’s new line of sportswear, Ivy Park, is in the process of being marketed).

What makes this commodification different in Lemonade is intent; its purpose is to seduce, celebrate and delight..

the goddess-like character of Beyoncé is sexualized along with her acts of emotional violence – like Wagner’s Ride of the Valkyries, she destroys with no shame.

Among the many mixed messages embedded in Lemonade is this celebration of rage...

To truly be free, we must choose beyond simply surviving adversity, we must dare to create lives of sustained optimal wellbeing and joy. In that world, the making and drinking of lemonade will be a fresh and zestful delight,..'

--Bell Hooks.

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If that's what passes for journalism nowadays then Gawd help us!